Part 2: Why the Rich and Powerful Push Toxic Masculinity
- john raymond
- Sep 13
- 3 min read
The crisis of men is not the result of organic cultural drift, nor is toxic masculinity simply a product that happens to “sell.” It is a narrative that is pushed—deliberately and systematically—by the oligarchic class that profits from despair.
Just as they control wages, elections, and institutions, so too do they control culture. From Bezos buying newspapers, to Elon Musk reshaping Twitter, to CNN’s conservative management, to MSNBC parading Jim Cramer as a “wealth guru” for the masses while he openly admits to misleading them, the pattern is clear. Toxic masculinity is one more strand in the disinformation web designed to keep men confused, angry, and politically inert while the rich consolidate power.
From Capture to Propaganda
Economic opportunity has been drained from working men for decades. Each year brings worse conditions: stagnating wages, higher costs, less stability. Citizens United locked this structure into law, elevating corporate speech over citizen voice.
But structural theft alone is not enough. Elites need narratives that keep the population from uniting against them. So they push toxic masculinity as a substitute for real reform: a theater of dominance that misdirects male energy away from oligarchic power and toward scapegoats.
The Media Ecosystem of the Push
Ownership as control: Jeff Bezos owns The Washington Post. Elon Musk turned Twitter into a megaphone for reactionary grievance. CNN under conservative executives drifts toward false balance. Even MSNBC, supposedly liberal, keeps Jim Cramer on screen—a man who admits he misleads the public to protect the interests of the rich.
Platform amplification: Algorithms elevate Andrew Tate, Jordan Peterson, Joe Rogan, Tucker Carlson, Nick Fuentes, and countless imitators—not because men “demand” them, but because outrage and grievance keep eyeballs glued, advertising flowing, and elites unchallenged.
Political reinforcement: President Trump himself pushes the ultimate toxic masculinity brand—boasting of domination, ridiculing restraint, modeling bullying as leadership. He does not solve men’s dispossession; he exploits it.
This is not free-market cultural evolution. It is engineered propaganda, top-down.
Why Push Toxic Masculinity?
Because it diverts. Men who should be demanding higher wages, universal healthcare, and campaign finance reform are instead chasing gym selfies, hustler scripts, and misogynist podcasts. Instead of organizing against oligarchic theft, they are coached to despise women, immigrants, minorities, or “weak men.”
Toxic masculinity provides an endless feedback loop: it promises empowerment, delivers emptiness, and produces more anger—anger that elites then redirect away from themselves and toward scapegoats. The more it fails, the more it can be sold again. That is why it must be pushed: without constant reinforcement, men might turn their anger toward the real culprits.
Disinformation as a Unified Campaign
Seen in this light, toxic masculinity is one part of a broader disinformation apparatus. Jim Cramer tells the public to buy while Wall Street sells. Elon Musk floods discourse with reactionary noise. Trump blames invented enemies rather than billionaires. Carlson insists democracy is failing because of immigrants, not oligarchs.
The through-line is simple: never let men see that the real conspiracy is economic extraction. Toxic masculinity is pushed precisely because it blocks that realization.
The Path Back
If the republic is to survive, men must see through the push. The crisis is not that masculinity has lost meaning, but that elites have stripped away the structural foundation of dignity—stable work, fair wages, political voice—and replaced it with performative dominance.
The solution is not more wolf-suits or more scapegoats, but systemic reform: end corporate capture, restore opportunity, rebuild a republic where both men and women matter as citizens. Until then, toxic masculinity will continue to be pumped into the bloodstream of culture—because it protects oligarchs and weakens democracy.
Toxic Masculinity
Toxic masculinity doesn’t thrive because men naturally crave it. It thrives because the rich and powerful push it through every controlled outlet of media and politics.
It is disinformation disguised as identity, propaganda disguised as self-help. Until the push is broken, the crisis of men will deepen—and so will the crisis of democracy itself.
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